The game has changed. No longer is mass media king. Targeted media and social media now reign supreme. In the old days they talked about the “media mix; today it’s more like a “media cloud” – a targeted orchestration of media platforms that literally follow a micro-targeted prospect throughout their daily activities. That’s why no good agency today can “specialize” in any one medium. Everything has to work together. Our sole allegiance is to the brand. Once we shape it, burnish it and embellish it, we then execute in all media that can form the “cloud” that surrounds our prospect.
Here are some of the ways we help our clients succeed:
At this stage, science becomes art as we brainstorm as to what individual words fit the definition we’ve developed.