Leveraging the Point of Difference in a “White Label” Service.

	Magazine Campaign

As cable companies have grown revenues by offering the "triple play," phone companies — particularly those with limited resources to build their own IPTV service — have lost customers.

To compete effectively, they need to offer their own "triple play." SES AMERICOM makes it easy for telcos to offer IPTV by delivering over 300 cable channels from the SES AMERICOM satellite network directly to their customers' set top boxes or, alternatively, to the telco headend.

SES worked with Brandloft to turn this new service into a distinct brand: IP-PRIME.

The integrated campaign is now being extended to content providers, encouraging them to uplink their content to IP-PRIME so as not to miss out on the growing IPTV audience, as well as a rapidly developing mobile IPTV audience.

	Flash Banner Campaign

Print ads are running in telco and broadcast-oriented trade media. High-impact web advertising is focused on industry websites. A strong presence at key trade events includes live real-time product demos.

 

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